https://www.psypost.org/2023/01/virtual-reality-can-inoculate-people-against-the-allure-of-alternative-romantic-partners-study-finds-67356
Many people initiate monogamous relationships in the hope of maintaining sexual exclusivity and reaping the benefits of such relationships. However, in a world of seemingly limitless alternatives, staying faithful to a current partner may be challenging. In our latest research, we used virtual reality to investigate one circumstance that might help people who are involved in committed relationships to override the temptation of alternative partners.
The study, “Biting the forbidden fruit: The effect of flirting with a virtual agent on attraction to real alternative and existing partners“, was authored by Gurit E. Birnbaum, Yael R. Chen, Kobi Zholtack, Jonathan Giron, and Doron Friedman
